Leading audio manufacturer and distributor Armour Home Electronics Ltd, is delighted to announce the appointment of BusiSoft AV as the exclusive distributor for its Q Acoustics, QED, and Goldring brands in New Zealand. This strategic move strengthens the longstanding partnership between the two companies, with BusiSoft AV already serving as the successful distributor of Armour Home’s brands in Australia since June 2020.
BusiSoft AV has a proven track record of driving growth and expanding market presence for Armour Home brands in Australia. Their extensive industry experience, deep market knowledge, and commitment to customer satisfaction have made them a trusted partner in the audio industry. As a result, BusiSoft AV is well-positioned to replicate this success in New Zealand, delivering the same level of excellence and innovation that Armour Home brands are known for globally.
BusiSoft AV is well-known not only for its expertise in the distribution of premium audio products but also for its innovative business model that blends traditional distribution with a direct retail presence through its “Addicted To Audio” stores. These brick-and-mortar audio shops, located in major Australian cities and in Auckland, New Zealand, offer customers a hands-on experience with high-quality audio products and great customer service. Armour Home views this modern distributor-retail approach as a significant advantage in the Australasian markets, as it provides BusiSoft AV with a deep understanding of both the market and the specific needs of its retail customers.
Q Acoustics is world renowned for its award-winning, class-leading loudspeakers, redefining every market it has entered, from the affordable to the high-end, from stereo and home cinema sound to the wireless and install audio systems. QED, a pioneer in high-performance AV and digital cables and accessories, has been at the forefront of audio innovation for more than 50 years. Goldring, a heritage brand with over 100 years of history, is celebrated for its precision-engineered phono cartridges. Together, these brands represent the pinnacle of audio excellence, and BusiSoft AV is poised to elevate their presence in the New Zealand market.
Jamie McKay, Sales & Marketing Director, Armour Home Electronics Ltd comments: “We are thrilled to extend our partnership with BusiSoft AV into New Zealand. Its success in Australia has been outstanding, driven by their innovative distribution model and its wider insight into the market. We believe that BusiSoft’s ability to connect directly with customers through its Addicted To Audio stores will be a tremendous asset in promoting and growing our Q Acoustics, QED, and Goldring brands in New Zealand and the Australasia territory.”
George Poutakidis, Director of BusiSoft AV, comments: “It is a privilege to represent the Armour group of products across Australia and now New Zealand, which further cements our strategy and position as the future of audio distribution. By focusing on new markets, innovative marketing strategies and events, we will have continued success. Personally, I have always loved Q Acoustics speakers and QED cables, given their beautiful build quality, great sound and exceptional value for money. We look forward to this next step in growing the market in New Zealand, as we have in Australia”.
This appointment marks a significant milestone in Armour Home’s ongoing efforts to expand its global reach and deliver class-leading audio experiences to customers across the world.
For all press enquires contact:
Nick Renshaw
PR Manager, Armour Home
E: nick.renshaw@armourhome.co.uk
T: +44 74937 71981
About BusiSoft AV
Established over 37 years ago, BusiSoft AV is a personal and home audio wholesaler. Committed to delivering exceptional customer experiences, BusiSoft AV represents some of the most respected brands in the audio industry, ensuring that music enthusiasts have access to the finest products on the market. The organisation distributes high end headphones, speakers, amps, personal audio players and other luxury audio equipment and accessories bringing the best international innovations to the Australian and New Zealand market.
For more information please visit www.busisoft.com.au
About Armour Home Electronics Ltd.
Formed in 2003, Armour Home is a specialist manufacturer and distributor of audio, AV and multi-room equipment. Having separated from Armour Group plc and restructured its operations in 2015, Armour Home designs, develops and manufactures products under three owned brands – Q Acoustics, QED and Goldring – alongside third-party distribution of Grado headphones.
For more information please visit www.armourhome.co.uk
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